Falling in love on Facebook
By this point, most people are fairly familiar with online dating, regardless of whether or not they use such sites. But what most people are not used to is using seeking love through Facebook. A recent article from Mashable tells the story of Matt Simpson, a man who decided to use Facebook as a way to find a relationship.
Simpson states in his blog that dating sites such as Match and eHarmony are too pricey, too competitive and too labor-intensive. In creating a Facebook ad, which only costs him $0.75 per click, Simpson has spent about $15 less in his campaign so far than he would have with a Match.com membership.
He also marketed his ad toward women with certain interests he shares — such as yoga and meditation — in his search for an “intellectual, independent and active woman.” That way, the women who see his ad are more likely to be interested in getting to know him.
Reading Mashable’s article and Simpson’s blog got me thinking about using social networking sites in different ways. Is it creepy to use Facebook ads to specifically seek dates? Maybe. Is it effective? Possibly. And talking about moral philosophers’ views on ethics in my Media Ethics course brought me to this question: If you can use Facebook to procure a romantic relationship, why should you choose not to do so?
I am not trying to advocate for or against using Facebook to find love. But I remember when online dating first gained popularity; everyone was appalled by the idea, and most frowned upon it. Today, even though some people still find it strange and unconventional, online dating has become a much more commonplace occurrence.
Although Simpson doesn’t appear to be having much luck in his quest for love so far, his luck very well might turn around. I don’t know how many people really pay attention to Facebook ads, but Simpson did receive feedback from six women the first week of his experiment. At the very least, you have to give him credit for creativity. So at this point, I’ll say, “‘A’ for effort, Mr. Simpson.”