Posts Tagged ‘ YouTube ’

The story on Storify

With all the social media outlets and ways to share information, it’s easy to get bogged down with too much information. Thankfully, there is a useful tool called Storify that allows you to combine information — including pictures, tweets, videos and text — from various social media sites. And these aggregates can be embedded anywhere for easy sharing with family, friends, colleagues, etc.

Storify, which boasts early users such as The Washington Post, Yahoo! News and the Los Angeles, is useful in many ways. It is often used to compile information about the weather, such as during or after an intense storm. Political events like debates and breaking government news are often compiled for Storify; additionally, Storify is used to monitor people’s reactions to these debates and other happenings. With the upcoming NBA draft, I’m sure many people will create aggregates on certain players and teams and how they were affected by the draft.

But Storify’s potential is not limited to just politics, weather and sports. One of the best parts about Storify, in my opinion, is that you can compile information about anything. In fact, with all the people in my Social Media class tweeting about social media using the hashtag #jmc327, we could even use Storify to combine all that information.

However, you are not limited to just using Twitter posts in Storify. To get the most well-rounded aggregate, you can compile information from Facebook, Twitter, YouTube, Flickr, Google and more. And although all this sounded quite intimidating to me at first, it’s incredibly easy to use Storify. Simply type in a keyword or phrase into the search bar and toggle between the various social media outlets, dragging the information from the left side of the page to the right. After that, merely enter text as you please and you have an aggregate.

In this day and age, people’s attention spans are shrinking rapidly. Not many people have the time, energy or patience to read an entire article that spans three pages on the Internet. Storify allows you to combine information quickly and easily, and readers can skim through the story you created as fast or slowly as they want.

Although I can think of many great uses for Storify, I imagine using it to record facts and opinions about natural disasters would be one of the most effective uses. For example, after the recent earthquake in Japan, I looked at many different news and social media sites, trying to get the most complete story possible. But had I found a story from Storify instead, I could have read the same information much more easily and quickly.

I can see myself creating stories on and reading stories from Storify in the future. It’s a fast, effective way to share and receive information, and in these changing times, that seems to be just what people need.



Adapting to a quickly changing field

My own pound puppy and furry friend, Lucy.

Almost three years into my college education, I finally took a full-fledged field trip. Combining our love for social media, learning and puppies (yes, you read correctly), my social media class took a field trip to the Nebraska Humane Society.

Although merely going to play with cute animals would have been a success in my book, we visited the humane society to meet with Elizabeth Hilpipre, the communication specialist for the Nebraska Humane Society. A recent Creighton alumna, Hilpipre spoke to us about her experiences at the humane society with social media.

A couple years ago, Hilpipre began trying to strengthen the humane society’s social media presence. She started posting pictures on Facebook, videos on YouTube and tweeting adoption information on Twitter. Slowly but surly, the pages gained more views and followers. But all this didn’t just happen with a stroke of luck.

Hilpipre stressed the importance of being responsive to questions and comments posted on social media sites. No matter how busy her schedule, Hilpipre said she tries to respond to every message she receives. This builds a loyal fan base, and also makes people more likely to donate–necessary for every non-profit.

Another point she stressed was the use of analytics and statistics when measuring social media success. Hipipre said she takes advantages of informational pages on YouTube and other social media tools like HootSuite to get see concrete numbers of things like impressions certain posts have. From there, she said she can post and plan events catered toward a certain age group or demographic, in order to achieve maximum feedback or attendance.

Among all the advice Hilpipre shared, what struck me the most was her willingness to adapt to change and tackle every obstacle in her path. Although she graduated with a degree in journalism, she recognizes how much the field is changing. With social media gaining momentum and the shift moving away from print media, the ability to be a chameleon is becoming increasingly important. Not only does she handle the humane society’s social media and writes e-mails, but she also takes, edits and uploads pictures and videos. Essentially, she does whatever her job requires her to do–and at this point, her job description is rapidly changing.

Although I loved getting the chance to meet Baxter, the adorable Pomeranian mix, this field trip gave me the opportunity to think about social media in a new way, and helped me realize that in my chosen profession I will need to be ready to take on any challenge. It’s a frightening concept, but also an exciting one, and I hope I will be able to step up to the plate and succeed.